Privacy Policy
This is a courtesy translation. The German version is the legally binding one. View German version (Datenschutzerklarung)
1. Data controller
Lytics Entwicklungsstudio UG (haftungsbeschränkt)
Pernerkreppe 24, 81925 München
Managing director: Markus Körner
E-Mail: info@lytics.studio
Phone: +49 172 9860368
2. Overview
This website uses no cookies and integrates no analytics or tracking services. Fonts are served from our own server; there is no connection to Google Fonts. A consent banner is therefore not required.
We process personal data only when you actively send us something: when the page is accessed (server logs), when the contact form is submitted, when an appointment is requested, and when the assistant is used. The calendar runs on our own server; no external booking service is involved.
3. Encryption
This website uses TLS encryption for security reasons and to protect the transmission of confidential content. You can recognise an encrypted connection by the fact that the address bar of your browser changes from "http://" to "https://" and by the padlock symbol. When encryption is active, data you transmit to us cannot be read by third parties.
4. Accessing the website (server log files)
When the website is accessed, our server automatically records: IP address, date and time, requested URL, HTTP status code, volume of data transferred, referrer, and user agent.
Purpose and legal basis: operation, security, and stability of the website. The legal basis is Art. 6(1)(f) GDPR (legitimate interest in a secure and functional online offering).
Retention period: log files are deleted after a maximum of 7 days.
Hosting: the website is operated on servers of Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany. A data processing agreement pursuant to Art. 28 GDPR is in place with this provider.
5. Contact form
When you submit the form, we process the data you have entered: name, company, email address, optionally telephone number, industry and company size, and your message.
Purpose and legal basis: processing your enquiry and preparing a potential contractual relationship. The legal basis is Art. 6(1)(b) GDPR (pre-contractual measures) or, alternatively, Art. 6(1)(f) GDPR.
Retention period: we store your enquiry until it has been fully dealt with and then delete it, provided no statutory retention obligations apply.
5.1 Sending via Resend
We use Resend (Plus Five Five, Inc., 2261 Market Street, San Francisco, CA 94114, USA) to deliver the form message to our inbox. The data you have entered is transmitted to Resend for this purpose.
A data processing agreement is in place with Resend. The transfer to the USA is based on the EU standard contractual clauses pursuant to Art. 46(2)(c) GDPR.
5.2 Spam protection without third-party services
To protect against automated submissions, we deliberately use no CAPTCHA and no external service. Instead, the submit button must be held down for a few seconds. Only two timing values from your browser are transmitted: how long you held the button and how much time elapsed between the form loading and submission. These values are evaluated solely for the check and are not stored.
No analysis of your usage behaviour takes place, no data is transmitted to third parties, and no cookie is set.
Legal basis: Art. 6(1)(f) GDPR, legitimate interest in preventing spam and automated attacks on the form.
5.3 Abuse prevention
To limit abusive use, we temporarily store in memory -- for a maximum of 15 minutes -- how many requests have been received from an IP address. No permanent storage takes place. The legal basis is Art. 6(1)(f) GDPR.
6. Contact by email and telephone
When you contact us by email or telephone, we process the data arising from that contact (name, email address or telephone number, content of your enquiry) in order to deal with your matter.
Legal basis: Art. 6(1)(b) GDPR where your enquiry relates to the initiation or performance of a contract; otherwise Art. 6(1)(f) GDPR on the basis of our legitimate interest in responding to enquiries.
Retention period: data remains with us until your matter has been fully resolved. It is then deleted, provided no statutory retention obligations apply. Retention periods under commercial and tax law are six and ten years respectively, depending on the document.
7. Appointment requests
On the contact page you can request an appointment for an initial conversation. The calendar is operated by us directly; no external booking service is involved. No personal data is transmitted when available times are displayed.
When you submit an appointment request, we process the chosen time slot and the information from the form: name, role, company, email address, industry and company size, your current use of AI, the business areas concerned, your description of the occasion, and the desired time horizon. Optional fields are: telephone number, website, data situation, budget range, decision-making path, additional participants, and a description of existing obstacles.
The information is used solely to prepare for the conversation. No automated analysis or profiling takes place; data is not passed on to third parties or used for marketing purposes.
Purpose and legal basis: scheduling and conducting the requested conversation. The legal basis is Art. 6(1)(b) GDPR (pre-contractual measures).
Retention period: the chosen time slot is stored together with name, company, and email address on our server to prevent double booking. These entries are deleted no later than six months after the appointment. The content of your request is additionally delivered to us by email and deleted there once your matter has been fully dealt with, provided no statutory retention obligations apply.
You will receive an automatic acknowledgement of receipt by email. This is expressly not a confirmation of the appointment; we will contact you separately.
8. Website assistant
The website provides an assistant that answers general questions about our services. It only opens when you click on it. No data is transmitted as long as you do not use it.
When you ask a question, the text of your message is transmitted to a language model provider to generate the response. Please do not enter any personal or confidential information there. We store neither your questions nor the responses.
Legal basis: Art. 6(1)(f) GDPR, legitimate interest in providing immediate answers to questions about our services.
Note: the assistant is not currently active. Before it goes live, the provider used -- including its registered address and the basis for any transfer -- will be named here.
9. Fonts
The fonts used (Fraunces, Inter) are downloaded at build time and served from our own server. Visiting the site does not establish a connection to Google Fonts or any other third-party CDN. Your IP address is not transmitted to third parties.
10. Recipients and transfers to third countries
We pass your data only to the service providers named in this policy and only to the extent necessary for the respective purpose. Data processing agreements pursuant to Art. 28 GDPR are in place with all processors engaged.
- Hetzner Online GmbH, Germany (hosting, server log files)
- Plus Five Five, Inc. ("Resend"), USA (delivery of contact form messages)
Where data is transferred to countries outside the EU or EEA, this is done on the basis of the EU standard contractual clauses pursuant to Art. 46(2)(c) GDPR. An adequacy decision of the European Commission exists for certain providers through the EU-US Data Privacy Framework. We note that, despite these safeguards, access by governmental authorities to the transferred data cannot be entirely excluded in the USA.
11. Providing your data
Providing personal data is neither a legal nor a contractual requirement. You are not obliged to provide us with data. However, without the information marked as mandatory in the form, we are unable to process your enquiry. The website itself can be accessed without providing any personal data.
12. No automated individual decision-making
No automated individual decision-making including profiling pursuant to Art. 22 GDPR takes place. Your enquiries are read and answered exclusively by human beings.
13. Your rights
You have the right at any time to:
- Access to the data stored about you (Art. 15 GDPR)
- Rectification of inaccurate data (Art. 16 GDPR)
- Erasure (Art. 17 GDPR)
- Restriction of processing (Art. 18 GDPR)
- Data portability (Art. 20 GDPR)
- Objection to processing based on legitimate interests (Art. 21 GDPR)
- Withdrawal of consents granted, with effect for the future
To exercise these rights, please contact info@lytics.studio. Exercising these rights is free of charge for you.
Lytics Entwicklungsstudio UG (haftungsbeschränkt)
Pernerkreppe 24, 81925 München
Managing director: Markus Körner
E-Mail: info@lytics.studio
Phone: +49 172 9860368
Right to object pursuant to Art. 21 GDPR: where we process your data on the basis of legitimate interests, you have the right to object to that processing at any time on grounds relating to your particular situation. We will then no longer process the data concerned unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defence of legal claims.
14. Right to lodge a complaint
You have the right to lodge a complaint with a data protection supervisory authority pursuant to Art. 77 GDPR. The authority competent for us is the Bayerisches Landesamt fur Datenschutzaufsicht (Bavarian State Office for Data Protection Supervision), Promenade 27, 91522 Ansbach, Germany.
15. Changes
We will update this policy when our processing activities or legal requirements change. The version published here applies in each case.
Last updated: 7 August 2026